Written Communications in Business Course Description
When asked what business courses should teach more of, venture capitalist and Silicon Valley marketing executive Guy Kawasaki responded: “teach students how to communicate in five-sentence e-mails and with 10-slide PowerPoint presentations. If they just taught every student that, American business would be much better off.” In this course, you will learn to do that and more. English 312 introduces you to the conventions, genres, and strategies of business communication as it examines the role of written communication in decision making. In particular, it focuses on skills in rhetorical analysis, document design, reader-centered writing, and professional discourse. You will create written messages including e-mails, memos, letters, proposals, and reports that simulate on-the-job communication tasks. For the complete syllabus, click here. The following are samples of the major projects students write in English 202D at Penn State.
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